АГТ Казахстан входит в крупнейшую коммуникационную группу в России. Оказывает весь спектр PR услуг в Казахстане, а также на территории Средней и Центральной (Киргизская Республика, Таджикистан, Узбекистан, Туркменистан, Монголия), Юго-Восточной Азии (КНР, Лаос, Таиланд, Вьетнам, Индия) и в странах Южного Кавказа (Армения, Азербайджан, Грузия)
Новости

Forms and Web Experiments

03.11.2023

Questionnaires and web tests are exploration tools that consult respondents a number of questions in a controlled way. These groundwork methods can be done in the research laboratory, in the field, or perhaps on the web. They can have many distinctive question types.

A few questionnaires will be open-ended, making it possible for respondents to answer within their own text. Others will be structured, with respondents selecting from a summary of predetermined reactions. Questionnaires can be used to measure demographic information, ideas, attitudes, and other variables.

Whether questionnaires are designed in a lab or in the Going Here field, they will have difficulties. Laboratory-based questionnaires may suffer by response fee drops and other problems including respondent fatigue and social exchange bias, while field-based questionnaires can be afflicted with question order effects and also other factors including motivational confounding.

Online surveys have some advantages over traditional daily news forms, including the ability to reach large test sizes, the flexibility of delivery mediums (email, text messages, social media posts), and the easy automated research of replies. However , there are challenges to conducting on-line questionnaires, like the ability to ensure that members understand and read the guidance, obtain smart consent, and conduct debriefings.

Another concern is the prospect of respondents to misreport their answers to via the internet questions. This condition is more pronounced for open-ended questions. The solution is to provide clear, exact questions in a format that is simple for participants to read and understand. This consists of avoiding jargon and slang, and planning the questions in a logical sequence.

Контакты

Коммуникационное агентство «АГТ — Казахстан»
Казахстан, г. Алматы, 9 микрорайон, стр 8, офис 24
Генеральный директор: Амина Конурбаева a.konurbaeva@agt-agency.ru